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Privacy Policy

Effective: 1 September 2026  ·  Version 2.0  ·  Vitantra LLC · vitantra.ai

Vitantra is built on a foundation of trust. Your wellness information is personal, sensitive, and yours. This Privacy Policy explains what Vitantra collects, why we collect it, how it is used, and the choices you have.

1. Who We Are

Vitantra LLC, a New Jersey limited liability company (“Vitantra”, “we”, “us”, “our”), provides the Vitantra AI wellness service at vitantra.ai and through the Vitantra apps. Vitantra LLC is the controller responsible for the personal information described in this policy.

2. Wellness, Not Medical Care

Vitantra is a wellness product. It does not provide medical diagnosis, treatment, or emergency services, and it is not a substitute for professional medical advice. Always consult a qualified healthcare professional before starting a new diet, exercise programme, or health regime, and contact your local emergency services in an emergency.

3. Information We Collect

Depending on how you use Vitantra, we may collect the following categories of personal information:

  • Account and profile information: your name, email address, date of birth or age confirmation, and language preference.
  • Wellness goals and preferences: the goals you set, your activity level, and food preferences, allergens, and dietary restrictions you tell us about.
  • Workout, nutrition, hydration and habit information: plan activity, meals and hydration you log, habit completions, streaks, and the progress you record in the Service.
  • Body and wellness measurements: measurements such as height, weight, and similar values, where you choose to supply them.
  • App, device and technical data: device type, operating system, app version, browser type, IP address, and diagnostic or error information.
  • Communications and support data: the messages you send us and the information you provide in a Website form.
  • Subscription and purchase status: your plan tier, subscription state, and purchase channel. Payment card details are handled by the payment processors described below and are not stored by Vitantra.
  • Connected health and wearable data: health metrics from a supported integration, and only where you actually choose to connect that integration and grant the necessary permission.

4. How We Use Your Information

We use the information above to:

  • Provide and personalise the wellness service, including your Workout, Nutrition, Hydration, and Habits plans.
  • Generate AI companion responses and guidance from the information you have given us.
  • Create and maintain your account and manage your subscription status.
  • Keep the Service secure, prevent misuse, and investigate technical problems.
  • Respond to your questions and provide support.
  • Improve and develop the Service, where doing so is permitted by applicable law.
  • Meet our legal, regulatory, and record-keeping obligations.

We do not sell your personal information, and we do not share it with advertisers or data brokers for their own marketing purposes.

5. Legal Bases for Processing

Where the EU or UK General Data Protection Regulation applies to you, we rely on the following legal bases:

  • Performance of a contract: processing needed to give you the Service and the plan you signed up for.
  • Legitimate interests: keeping the Service secure and reliable, preventing misuse, and improving what we offer, balanced against your rights.
  • Consent: where we ask for it, such as connecting a wearable or health integration or sending you optional messages. You can withdraw consent at any time.
  • Legal obligation: where the law requires us to retain, disclose, or act on information.

Where we process health or wellness information that is special-category data under applicable law, we rely on an appropriate further condition for that specific processing, such as your explicit consent to it. Creating an account is not by itself treated as explicit consent to special-category processing.

6. Service Providers and AI Processing

We use third-party providers to operate Vitantra. At a category level these include cloud hosting and database infrastructure, payment processing, AI model providers used to generate plans and companion responses, communication and support tooling, optional Website analytics used only where you have accepted it, and any health or wearable platform you have chosen to connect. Providers act on our behalf, or under their own terms where they are independent controllers, and each relationship is governed by the arrangements actually in place with that provider; we do not claim that every provider operates under one identical contractual or transfer mechanism.

7. Payments

Purchases made on the web may be processed through Stripe. Purchases made through a mobile app store may be processed by the Apple App Store or Google Play and their associated billing systems. Those providers handle your payment details under their own terms and privacy notices; Vitantra receives the subscription and purchase status it needs to give you access.

8. Sensitive Information

Wellness and health-related information is treated with particular care, and as sensitive personal data where applicable law classifies it that way. Access within Vitantra is limited to what is needed to operate and support the Service.

9. Retention

We keep personal information for as long as we need it for the purposes described in this policy — principally for as long as your account is active — and afterwards only for as long as we have a legal, regulatory, accounting, security, or dispute-resolution reason to keep it. When a retention reason no longer applies, we delete the information or put it beyond further use. Aggregated or de-identified information that can no longer identify you may be kept.

10. Deletion and Your Privacy Rights

You can ask us to access, correct, or delete your personal information, or to exercise any other right available to you under applicable law, by emailing support@vitantra.ai. Where the Vitantra app offers an account-deletion or data-export option, you can use that option directly. We may ask you to verify your identity before we act on a request, and we handle requests within the timescales applicable law sets. Our GDPR & Data Rights page explains EU and UK rights in more detail.

11. Security

We take reasonable technical and organisational measures appropriate to the risk to protect personal information, including access controls and encryption of data in transit. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, and we ask you to keep your account credentials confidential.

12. Children and Minors

Vitantra is intended for people aged 13 and over, and you must be at least 13 to create an account. Where applicable law requires the consent or authorisation of a parent or guardian for someone under the age of majority, the Service may only be used with that consent. We do not knowingly collect personal information from children under 13; if you believe a child under 13 has given us their information, contact us and we will delete it.

13. International Users

Vitantra is operated from the United States, and personal information may be processed in the United States and in other countries where our providers operate. Where a transfer requires it, we rely on an appropriate safeguard recognised under the applicable law for that transfer.

14. Changes to This Policy

We may update this Privacy Policy as the Service and the law develop. When we do, we will post the updated policy here with a new effective date and version, and where a change is material we will take reasonable steps to bring it to your attention.

Contact & Questions

For any questions about this document, or to raise a privacy or data-rights request, please contact us at support@vitantra.ai or visit our Contact page.