Privacy Policy

Vitantra is built on a foundation of trust. Your health data is personal, sensitive, and yours. This Privacy Policy explains exactly what we collect, why we collect it, and how you can control it — clearly and completely.

1. Who We Are

Vitantra LLC (“we”, “us”, “our”) is an AI-powered holistic wellness platform available at vitantra.ai. We are the data controller responsible for your personal information.

2. What Data We Collect

We collect the following categories of information:

• Account data: Name, email address, date of birth, language preference.
• Health and wellness data: Goals, body measurements, activity level, food preferences, allergens, dietary restrictions.
• Usage data: AI plan interactions, habit completions, streak data, XP and badge achievements, wellness scores.
• Food log data (Advanced and above): Meals logged, macro and nutritional data, barcode scans.
• Device and technical data: Device type, operating system, IP address, browser type.
• Wearable data (Advanced+ and Premium): Health metrics synced from Apple Health, Android Health Connect, Oura Ring, Whoop, and Hume AI (with your explicit permission).

3. How We Use Your Data

We use your data exclusively to:

• Generate and personalise your daily Workout, Nutrition, Hydration, and Habits plans.
• Power your AI companion and provide contextual, warm guidance.
• Track your progress, streaks, XP, and achievements.
• Deliver push notifications and in-app messages (with your consent).
• Process subscription payments securely through your platform payment method (web, iOS, or Android).
• Improve Vitantra’s AI models and product features (using anonymised, aggregated data only).
• Comply with our legal obligations.

We never use your data for advertising, never sell your data to third parties, and never use your personal health data to train external AI models without your explicit consent.

4. Legal Basis for Processing

We process your data under the following legal bases (GDPR Article 6 and Article 9):

• Contract performance: Processing necessary to deliver the Vitantra service you subscribe to.
• Legitimate interests: Improving platform reliability, detecting fraud, and ensuring security.
• Explicit consent: For health data, wearable integrations, and marketing communications — always opt-in, always revocable.
• Legal obligation: Where we are required to retain or share data by law.

5. Data Sharing

We share your data only with: our payment processors (certified and compliant, for payment processing), cloud infrastructure providers (under data processing agreements), wearable platforms (Apple Health, Google Health Connect, Oura, Whoop — only with your explicit permission), and legal authorities where required by law. We never share data with advertisers, data brokers, or third parties for commercial purposes.

6. Data Retention

We retain your account and health data for as long as your account is active. Upon deletion, personal data is removed within 30 days from production systems and within 90 days from backup systems. Aggregated, anonymised data may be retained indefinitely as it cannot identify you.

7. Your Rights

Under GDPR and applicable privacy laws, you have the right to access, rectify, erase, restrict, port, and object to processing of your data. To exercise any right, contact support@vitantra.ai or use Data Settings in the app. We respond within 30 days.

8. Children’s Privacy

Vitantra is not directed at children under 13. We do not knowingly collect data from children under 13. Contact us immediately if you believe a child has provided data and we will delete it promptly.

9. Security

We employ encryption in transit (TLS 1.3) and at rest (AES-256), role-based access controls, regular security audits, and GDPR-compliant breach notification procedures.

10. Changes to This Policy

We will notify you of material changes by email and by posting a prominent notice at least 30 days before they take effect.

Contact

Questions? Email support@vitantra.ai. We respond within 5 business days.